When it comes to generating leads for your small business, there are several how-to articles out there on the blog-o-sphere. While cold-calling, social media, and posting flyers up and down Main Street are all viable options, a newer element is now on the market, and the pricing is definitely fair for the advantages it brings in.
While they are a bit impersonal, chatbots offer your business the chance to generate leads passively. These are leads you can then follow up with on a personal basis at a later date. Not only will it be a relevant meeting for your potential client but it’ll be a huge time saver for you and your sales associates in the long run.
3 Advantages of Using Chatbots
1. Cost Effective
Chatbots allow your consumers to browse your site and ask questions directly, even at 3am. Unless you plan to have a 24/7 call center available to answer questions, having AI do your most basic Q&A while you’re sleeping is the way to go.
2. Passive Generation
Since consumers are given the opportunity to ask basic questions, your Chatbots actually make consumers more likely to ask for more detailed information. So say your consumer is seeking information on a business loan alternative, the Chatbot would answer their most basic questions. Once those are satisfied, the Chatbot will ask for personal info such as email addresses or a phone number so a representative can then provide your client with more detailed information. Your consumers will gladly provide this information if they are truly interested in learning more about your product or service.
Imagine beginning your morning with 10 new names and numbers just sitting in your inbox waiting for you to reach out to them all thanks to chatbots the night before engaging the visitors to your website, answering their questions and prepping them for your follow up call.
3. What’s a Wait Time?
Chatbots cater to the ADD of the Information Age consumer by offering your consumer instant results. Most consumers spend a fraction of a minute determining if they’ll stay on your site. If your site is eye-catching enough, the consumer will then spend a few minutes clicking around seeing if they can find the information they’re looking for before moving to one of your competitors. Chatbots intercept this ADD behavior by offering them direct links and answers to their initial questions. Using Chatbots shows your consumers that you care about their time as much as you care about your own.
Growing your MCA business is no easy task. Taking advantage of innovative services like chatbots can only help but finding a fast funder for all your business loan alternative needs is the most important. If you’re ready to take your business to the next level partner with Vader Mountain Capital today!